Hardware Etc LLC
A bulk-materials supplier's site built to read as credible to spec-writers doing desktop diligence, and fast to use for crews checking specs on-site.
hardwareetc.net, captured December 2021 — a single unstyled placeholder page: default browser typography, no layout, no branding beyond a plain wordmark. View archived snapshot
Hardware Etc sells into multi-family residential construction — a market where the buyer is often a developer or GC comparing suppliers before ever placing a call. The site's job is to close that credibility gap before the first email.
The build centers on two audiences that use the site differently: spec-writers doing careful desktop research, and field crews pulling up a spec sheet on a phone mid-install. Layout, navigation, and image weight were tuned for both without picking a favorite.
The private-label cabinet catalog needed to read as a real product line, not an afterthought — it's organized and photographed as its own section, structured for high-volume procurement browsing rather than a one-off consumer purchase.
Two Audiences, One Site
Desktop spec-review and mobile field use get equal design priority — the same information hierarchy has to work seated at a laptop and standing on a job site.
Private-Label Catalog Structure
The cabinet line is organized and presented as a standalone product catalog, built for procurement audiences comparing options at volume.
Trust Signals for Developer Clients
Layout and copy choices — quick-ship messaging, clear service breakdowns — are aimed squarely at a B2B buyer evaluating suppliers, not a walk-in retail customer.
